2010Journal of Zhejiang University of TechnologyRequires access

Looking at the Innovation of Poster Design from Visual Thinking Mode

Xu Zhou

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Abstract

Visual thinking is one important factor to create originality.Generally speaking,there are three main modes of visual thinking:progressive thinking,contrary thinking and divergent thinking.As a kind of visual art,the design of poster requires the designer to consciously apply the visual thinking to dealing with the relations among various design elements.Then it is expected to achieve excellent works,which can arouse the receiver's resonance.

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What this paper is about

Visual thinking is one important factor to create originality.Generally speaking,there are three main modes of visual thinking:progressive thinking,contrary thinking and divergent thinking.As a kind of visual art,the design of poster requires the designer to consciously apply the visual thinking to dealing with the relations among various design elements.Then it is expected to achieve excellent works,which can arouse the receiver's resonance.

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Available abstract

Visual thinking is one important factor to create originality.Generally speaking,there are three main modes of visual thinking:progressive thinking,contrary thinking and divergent thinking.As a kind of visual art,the design of poster requires the designer to consciously apply the visual thinking to dealing with the relations among various design elements.Then it is expected to achieve excellent works,which can arouse the receiver's resonance.

Key concepts: Visual thinking, Originality, Design thinking, Divergent thinking, Mode (computer interface), Vertical thinking, Computer science, Cognitive science

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