Exploration and Practice for Colleges’Participation in the Development of Local Cutural Creative Industry——An Example of Jinling Institute of Technology

In today’s society,the cultural and creative industry has become a new highlight in the development of global economy and modern industry.This paper analyzes the significance and the present situation of universities’participation in the local cultural and creative industry and further focuses on the characteristics and advantages of the design subject to study how the disciplines in our institute can display their local advantages to dock the Nanjing industry revitalization action plan.This paper advances three proposals:the optimized integration of comprehensive multi-disciplinary resources to create cultural and creative service platform supported by the industrial chain,the impetus of projects for the industrial development,and the focus on the resource cultivation for the talent strategy of the cultural and creative industry.In this way our institute can carry outNanjing strategy,realize the leap-forward development,and contribute to the development of Nanjing cultural and creative industry.