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2011•Chinese Journal of Population Resources and EnvironmentRequires access

A SWOT Model-based Study on the Development of Heritage Tourism in Ji'an City of Jilin Province

Lingling Chen

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Abstract

Capital Cities and Tombs of the Ancient Koguryo Kingdom represent exceptional testimony to the vanished Koguryo civilization. The site includes archaeological remains of three cities and 40 tombs:Wunu Mountain City,Guonei City and Wandu Mountain City,14 imperial tombs,and 26 nobles.Most of the archaeological remains are located in the territory of Ji 'an City,except Wunu Mountain City in Huanren County.This paper utilized the SWOT analytic method to carry on the analysis to the strength,weakness, opportunity and threat of heritage tourism development in Ji' an City.Meanwhile,the paper still put forward the strategies of establishing the orientation of tourism development,strengthening the marketing,improving urban traffic infrastructure,widening financing channels and increasing regional cooperation,etc.

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What this paper is about

Capital Cities and Tombs of the Ancient Koguryo Kingdom represent exceptional testimony to the vanished Koguryo civilization. The site includes archaeological remains of three cities and 40 tombs:Wunu Mountain City,Guonei City and Wandu Mountain City,14 imperial tombs,and 26 nobles.Most of the archaeological remains are located in the territory of Ji 'an City,except Wunu Mountain City in Huanren County.This paper utilized the SWOT analytic method to carry on the analysis to the strength,weakness, opportunity and threat of heritage tourism development in Ji' an City.Meanwhile,the paper still put forward the strategies of establishing the orientation of tourism development,strengthening the marketing,improving urban traffic infrastructure,widening financing channels and increasing regional cooperation,etc.

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Available abstract

Capital Cities and Tombs of the Ancient Koguryo Kingdom represent exceptional testimony to the vanished Koguryo civilization. The site includes archaeological remains of three cities and 40 tombs:Wunu Mountain City,Guonei City and Wandu Mountain City,14 imperial tombs,and 26 nobles.Most of the archaeological remains are located in the territory of Ji 'an City,except Wunu Mountain City in Huanren County.This paper utilized the SWOT analytic method to carry on the analysis to the strength,weakness, opportunity and threat of heritage tourism development in Ji' an City.Meanwhile,the paper still put forward the strategies of establishing the orientation of tourism development,strengthening the marketing,improving urban traffic infrastructure,widening financing channels and increasing regional cooperation,etc.

Key concepts: SWOT analysis, Tourism, Civilization, Geography, Archaeology, Heritage tourism, World heritage, Economy

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