2010•Detergent & CosmeticsRequires access

Charm of color cosmetic market

Jie Zheng

Abstract

The current situation,competition,segmentation and changes as well as the development trend of Chinese color cosmetic market were related.The young trend of Chinese color cosmetic and the market aspiration for keeping young color cosmetic which could make skin care simultaneously with making up were analyzed.Meanwhile,the sales of male color cosmetic is rising in cosmetic market,male skin care and male make up have become a fashion in China.

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Available abstract

Key concepts: Skin color, Charm (quantum number), Skin care, Advertising, China, Competition (biology), Cosmetic industry, Business