2001•Sport scienceRequires access

Research on the Operating Mechanism of Professional Sports Clubs in China

Lin Zhang

Abstract

Based on the macroscopic background of the reform of China's economic system, economic development and sports, the changes and defects of the operating mechanism of professional sports clubs in China were discussed, and an objective mode for the operating mechanism was put forward. It is suggested that professional sport clubs in China should go to the direction of modern professional sport club and relevant operating mechanism for management, investment, decision making, encouragement, restriction and surveillance should be established.

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Key concepts: China, Mechanism (biology), Club, Sport management, Investment (military), Business, Public relations, Marketing