2015•Equipment for Electronic Products ManufacturingRequires access

Introduction to New Product Policy Theory on Enterprise Product Development

Xingjian Lin

Abstract

Through combination of actual policy case and management theory such as Cost-Volume-Profit Analysis,BCG Mateix,and SWOT Analysis,the auther mainly analyzes product policy and actual innovation for enterprise development and also illuminates how to plan enterprise management strategy and implement product policy in an extremely detailed way.Furthermore,it make an approach to the effect and outcome of product policy theory in actual innovation.And hope it would be beneficial for small-medium-scale enterprise development.

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Available abstract

Key concepts: Profit (economics), New product development, Product (mathematics), Outcome (game theory), Business, SWOT analysis, Industrial organization, Product management