On Transformation and Upgrading of Tourism Image of Chongqing

Chongqing has basically realized the span from the city rich in tourism resources to famous tourism city in China. In order to realize the change from famous tourism city of China to big tourism city of China, which indicates to realize upgrading and transformation of Chongqing tourism image, however, several efforts must be made to firstly form big tourism recognition and atmosphere by using big industry mode and renewing ideas and systems in big cities, to secondly give free rein to two active roles of government and enterprises in market exploitation, to thirdly stick to multiple cultural roads in using capital, to fourthly stress on products development and market promotion and industry management and guiding enterprises' management and to fifthly improve the quality of employees, executives and office workers in tourism enterprises.