2011•Journal of Chongqing Technology and Business UniversityRequires access
Research on Application of Semiology to Visual Communication Design
Ling Yang
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Abstract
The development of modern visual communication design is inevitable to require the renewing of design theory and design method.This paper aims to discuss the role of semiology which is a new method in visual communication design,and uses the logo design to verify the method in order to provide a new perspective to achieve prosperity of the design of the visual communication.