Industrial upgrading of Chinese apparel based on the theory of global value chain

According to the theory of global value chain,the apparel value chain is buyer-driven,namely,large retailers,brand marketers,and brand creators play a leading role in the apparel value chain,and they occupy the high-end of the chain and control it.The apparel industry in China,meanwhile,is currently located in the low-end of the global value chain,confronted with problems of order loss and transfer of production center.Therefore,industrial upgrading becomes a must.They should gradually climb up the value chain with the following approaches: making samples,improving design ability,brand internationalization and opening up international marketing channels.