2006•Sci-Tech Information Development & EconomyRequires access

Study on the Customer Satisfaction Strategy of Retail Trade from the Watsons

Lan Ying-pi

Abstract

This paper expounds the configuration of Chinese retail market and the present situation of Chinese retail dealers,starting from the development of the trade state of retail business and the theory of management mode,and taking the Watsons as an example,analyzes on the importance of the customer satisfaction and the differentiating policy in promoting the retail trade.

About this research paper

What this paper is about

Why it matters

A significance statement is not available in the OpenAlex record.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

Key concepts: Business, Retail trade, Customer satisfaction, Retail market, Marketing, Retail industry, Industrial organization, Commerce