Research on the Development Routes of Brands Competition in the Private Enterprises in China

According to the different brands relationships,it is researched on the development routes of brands competition in the private enterprises in China.In this paper,the development routes of brands competition are raised from inside and outside brands relationships,analogous brands relationships,brands quantities relationships and the degree of participating brands relationships in the private enterprises in China.It is analyzed that the life-cycle of the development routes of brands competition is bestowed to the ranges,conditions and characteristics for the private enterprises choosing the development routes of brands competition.