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2006•Shandong Sports Science & TechnologyRequires access

Consumption characteristcs of sports tourism of urban citizen groups in Shandong province

Shang Yong

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Abstract

This thesis firstly classifies the urban citizens in Shandong province into several groups according to their sexes,ages,professions,salaries,educational background,etc.Then by using questionnaires,statistics,visiting investigation and through analyzing and visiting,it has discovered the unique but different consumption characteristics of sports tourism of each group.The discovery makes us be clear about the target market of sports tourism of urban citizen groups in Shandong province.

About this research paper

What this paper is about

This thesis firstly classifies the urban citizens in Shandong province into several groups according to their sexes,ages,professions,salaries,educational background,etc.Then by using questionnaires,statistics,visiting investigation and through analyzing and visiting,it has discovered the unique but different consumption characteristics of sports tourism of each group.The discovery makes us be clear about the target market of sports tourism of urban citizen groups in Shandong province.

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Available abstract

This thesis firstly classifies the urban citizens in Shandong province into several groups according to their sexes,ages,professions,salaries,educational background,etc.Then by using questionnaires,statistics,visiting investigation and through analyzing and visiting,it has discovered the unique but different consumption characteristics of sports tourism of each group.The discovery makes us be clear about the target market of sports tourism of urban citizen groups in Shandong province.

Key concepts: Tourism, Sports tourism, Consumption (sociology), Geography, Business, Advertising, Marketing, Socioeconomics

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