Application of Theory of Social Marketing to Soil and Water Conservation

The paper considers that the key method of controlling soil and water loss is to effectively strengthen the sense of soil and water conservation and change the action of soil and water conservation of the public through analysis on the existing problems of soil and water conservation. The main components of soil and water conservation social marketing include promoting the change and further sense of soil and water conservation; promoting positive actions on soil and water conservation and promoting effective utilization of social resources. In order to guarantee effective management of soil and water loss, China should introduce and apply correlated marketing concepts and methods on soil and water conservation.