From the Rhetoric Beauty to View the Creative Design of Chinese Character

Rhetoric refers to the modification of language. It's a new angle of view that the rhetoric method to modified Chinese is used in the creative design of Chinese character .Since ancient times, the number of Chinese characters units remained three to four hundreds, and the combination of grapheme are seven kinds and fourteen categories. The diversity of Chinese characters posture has a geometric growth. These rhetorical methods offer endless possibilities to Chinese characters design. The characters' splitting and combining in rhetoric method are widely used as the visual expression of Chinese characters. In the article, through discussing and analyzing the civil works and modern design, in order to comb out the application mode of the characters' splitting and combining in the creative design of Chinese character ,and to convey the supplement each other of Chinese rhetoric and Chinese posture 'beauty.