The Competitiveness and Development Strategy of Urban Tourism in Guangzhou

The tourism competitiveness of Guangzhou is declining in the fierce international tourism competition.To enhance the urban tourism competitiveness(UTC) and make it develop continuously and rapidly,analyses should be made to know what the advantages and disadvantages for tourism are in Guangzhou,and then the development strategy be formulated.According to international tourism competitiveness theory,18 indexes are selected to evaluate the UTC of 15 major cities in China with the method of principal component analysis,and then Guangzhou is taken to compare with the other cities.The conclusions are as follows: 1) the UTC of Guangzhou ranks the 3rd to follow Beijing and Shanghai;2) The advantages of Guangzhou are mainly in the tourism market,facilities and enterprises;3) The disadvantages are mainly that there are some weakness in tourism culture,environmental quality and tourism consciousness.Then an all-sided discuss is conducted on the development strategy of Guangzhou tourism industry,including marketing orientation,production upgrade,brand driving,sustainable development and regional tourism cooperation.