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Marketing Strategies in an Era of Knowledge-Based Economy in China

Yang Wei-wen

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Abstract

The emergence of knowledge-based economy is arousing an overall revolution to business operations and marketing strategies. The fact that China is entering the WTO implies that international competition is coming into the sight of expert marketing personnel. This paper discusses how China should adjust its marketing strategies to adapt to these changes in an era of knowledge-based economy.

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What this paper is about

The emergence of knowledge-based economy is arousing an overall revolution to business operations and marketing strategies. The fact that China is entering the WTO implies that international competition is coming into the sight of expert marketing personnel. This paper discusses how China should adjust its marketing strategies to adapt to these changes in an era of knowledge-based economy.

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Available abstract

The emergence of knowledge-based economy is arousing an overall revolution to business operations and marketing strategies. The fact that China is entering the WTO implies that international competition is coming into the sight of expert marketing personnel. This paper discusses how China should adjust its marketing strategies to adapt to these changes in an era of knowledge-based economy.

Key concepts: China, Knowledge economy, Competition (biology), Sight, Business, Marketing, Economy, Economics

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