2007•Journal of Hunan Business CollegeRequires access

Strategic Measures of Transnational Operation of China's Retail Enterprises

Zheng Hou-jian

Abstract

With the rapid development of transnational operation of retail enterprises in developed countries,China's retail enterprises are also trying to get ready for the world market.To make real success on transnational operation,China's qualified retail enterprises must take effective measures through all-round study of the international retail market and careful planning.

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Key concepts: China, Business, Retail market, International market, Retail industry, Commerce, Retail trade, Industrial organization