The Research of Investor Relationship Value

This article reviews the literatures on relationship value, and then defines the investor relationship value and analyses its dynamic factors. Besides, according to the classification of investor relationship value, the authors suggest management strategies in investor relationship value. The objective of this article is to advise companies be relationship value orientation. Drove by the interest of reputation, strategy and trust, the enterprises devote themselves to investor relation management to improve investor relation value. Enterprises should adopt different strategies as maintaining, developing, cooperating, cultivating and discarding according to different investor relations as strategic cooperator, investor and potential investor.