Research on Strategies for Cultural Tourism Development in Henan——Taking South Korea’s Cultural Tourism Overseas Communications for Reference

As the birth-land of Chinese ethnic culture,Henan Province has profound cultural resources.Nevertheless,due to various factors like deficient development and investment in the scenery sites and lack of external advertising,the plentiful spots in Henan haven’t become known to people both at home and abroad.By contrast,as a country of small size,South Korea still prides himself on the modest cultural resources and makes the best use of them,and has finally succeeded.This paper,by referring to SK’s relevant experience in external dissemination,inquired into current situation and problems of traveling industry in Henan and proposed strategies for the central plain’s cultural tourism industry.