2008•Liaoning Higher Vocational Technical Institute JournalRequires access

Use the Theory of Relationship Marketing to Advance the Cooperation of Vocational Colleges and Enterprises

MA Xi-cai

Abstract

According to the difficult situation the vocational colleges face in developing the cooperation with enterprises,the suggestion is put forward from organization design,resources allocation and cultural integrity,which is based on the theory of relationship marketing,in order to guarantee the sustainable development of cooperation between the colleges and the enterprises.

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Key concepts: Vocational education, Order (exchange), Business, Face (sociological concept), Marketing, Sustainable development, Industrial organization, Knowledge management