Analysis of the Conflict Between Supply and Demand in China's Rural Financial Market and the Reform

With the development of rural economy,more and more conflicts between supply and demand appear in the rural financial market.Based on the real conditions of the supplies and needs,we find that the main problems lie in the credit environment,the balance of the system,and the finance model.Therefore,it is necessary to make proposals of optimizing the financial credit environment,innovating the rural financial system and promoting the process of markets on the rural financial reformation.