Opportunities and Challenges of Financial Mixed Operation

With the increasing development of economic globalization,trade liberalization and financial integration,accelerating China's financial reform as soon as possible to implement real financial mixed operation is a natural choice of history.The rapid development of China's financial industry,the enterprises' and residents' improved requirement of financial service help stimulate and promote the development of financial mixed operation.However,in the case of the opening up of financial mixed operation,the existing leading financial institutions will be more powerful;while the new start-up financial holding companies and small and medium financial institutions will face enormous challenges in terms of business scope,talent introduction,market share,customer resources and brand influence.