2007•Journal of Jinggangshan UniversityRequires access
Translation of Advertising Languages and Functional Equivalence
Xiaojuan Liu
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Abstract
Advertisement as a text style has its own linguistic features and its own functions in economic life.The translation of advertising languages should be done under the guideline of the theory of functional equivalence by exploiting the method of literal translation,semantic equivalence and cultural equivalence,thus reflecting the features and functions of the original ads and promoting consuming.