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2002•Unpublished venueRequires access

Consumer Psychology on Holiday Tourism and its Strategies

Zen Lin

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Abstract

Since tourism has become a new economic pillar,it is significant to analyse the psgchology of tourists and satisfy their demands.Based on the characteristics of holiday tourism,the paper analyses the tourist's consumerpsychology and puts forward some strategies to suit the needs of holiday tourism development.

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What this paper is about

Since tourism has become a new economic pillar,it is significant to analyse the psgchology of tourists and satisfy their demands.Based on the characteristics of holiday tourism,the paper analyses the tourist's consumerpsychology and puts forward some strategies to suit the needs of holiday tourism development.

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Available abstract

Since tourism has become a new economic pillar,it is significant to analyse the psgchology of tourists and satisfy their demands.Based on the characteristics of holiday tourism,the paper analyses the tourist's consumerpsychology and puts forward some strategies to suit the needs of holiday tourism development.

Key concepts: Tourism, Pillar, Marketing, Consumer behaviour, Business, Advertising, Consumer satisfaction, Political science

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