On the rise and fall of mobile movie show in China's rural areas from the angle of culture and media

Mobile movie show,as the major entertainment and culture media in China's countryside,once played an important role in country-life.It carries deep ritual significance and becomes the memory of the growth of one generation.Mobile movie show is different from common movie.Its unique showing method has changed movie form,increases the original meaning of the movie and endows movie with specific historic function.It thrived and declined in less than thirty years,which reflected the dramatic social and cultural changes in rural areas as well as the rapid evolution of media.While traditional order and revolutionary words are replaced by new life style and modern ideas,its ceremonial significance and text meaning are gradually disintegrated.The subsequent media reform not only brings new culture and enjoyment experience to China's countryside but also arouses new interest in using media and new demand,thus,the existent space of rural movies is more and more narrowed.