A Study on the Originality of the Domestic Animation Under the Context of Globalization

The impact of the global has resulted in the fracture of the traditional and missing of the collective memory which makes the national identity falling into a continuous transition and reconstruction process.The animation industry as one important dimension of the field of the cultural industry and art plays an important role on showing the charm of the Chinese traditional and constructing the cultural identity.As a response to the fracture of the traditional caused by the cultural hegemony with its strong cultural penetration,the animation original capability must be actively enhanced with innovation development rather than a simple review.While the domestic animation participates the globalized culture war,great attention must be paid to the realities such as the interpreting ways of the audience.The double harvest of the art and market can be accomplished by continuous innovation under dialogue and communication,inheriting and creating national symbols and utilizing the globalizationstrategy flexibly.