2013•Journal of Liaoning Normal UniversityRequires access

From great sports nation to the sports powerful cultural country

Huang Bi

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Abstract

The development of contemporary Chinese sports is increasingly more and more prosperous at new era.This new era is not only reflected in the Olympic Games gold quantity of Chinese athletics sports powerful,but also embodied in the Chinese sports culture discourse power in the world.On the basis of former research,by the use of literature,logical analysis,expert interviews and other research methods,for Chinese competitive sports rise road,we made careful combing through sports culture,cultural confidence and cultural consciousness,explained and re-examined the cause of Chinese lost sports values.We think that the cultural ecological balance development of Chinese sports culture power should be dynamic to keep the Chinese traditional sports culture in the world with a new attitude,to absorb the essence of other national sports culture and constantly maintain both the opening to the outside world and characteristics of Chinese people.It is not only the development of competitive sports,but also harmony of sports culture.

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What this paper is about

The development of contemporary Chinese sports is increasingly more and more prosperous at new era.This new era is not only reflected in the Olympic Games gold quantity of Chinese athletics sports powerful,but also embodied in the Chinese sports culture discourse power in the world.On the basis of former research,by the use of literature,logical analysis,expert interviews and other research methods,for Chinese competitive sports rise road,we made careful combing through sports culture,cultural confidence and cultural consciousness,explained and re-examined the cause of Chinese lost sports values.We think that the cultural ecological balance development of Chinese sports culture power should be dynamic to keep the Chinese traditional sports culture in the world with a new attitude,to absorb the essence of other national sports culture and constantly maintain both the opening to the outside world and characteristics of Chinese people.It is not only the development of competitive sports,but also harmony of sports culture.

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Available abstract

The development of contemporary Chinese sports is increasingly more and more prosperous at new era.This new era is not only reflected in the Olympic Games gold quantity of Chinese athletics sports powerful,but also embodied in the Chinese sports culture discourse power in the world.On the basis of former research,by the use of literature,logical analysis,expert interviews and other research methods,for Chinese competitive sports rise road,we made careful combing through sports culture,cultural confidence and cultural consciousness,explained and re-examined the cause of Chinese lost sports values.We think that the cultural ecological balance development of Chinese sports culture power should be dynamic to keep the Chinese traditional sports culture in the world with a new attitude,to absorb the essence of other national sports culture and constantly maintain both the opening to the outside world and characteristics of Chinese people.It is not only the development of competitive sports,but also harmony of sports culture.

Key concepts: Harmony (color), Embodied cognition, Chinese culture, Consciousness, Balance (ability), China, Soft power, Advertising

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