2008Journal of Xiamen UniversityRequires access

The Analysis of Visual Language in the Irrational Graphic Design

Yue Qi

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Abstract

The abundant feature of visual information in consumption times is the intervention from visual media to information of people.As a communication medium,undoubtedly graphic design is the powerful platform in visual information surroundings.Under the influence of progress of art and social advance,the combination of perceptual and rational in graphic design work presents a new state in modern aesthetic context.As far as today's visual culture is concerned,different thought continue to collide each other.With a diversity layout in design the irrational feature in graphic view is obvious.

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What this paper is about

The abundant feature of visual information in consumption times is the intervention from visual media to information of people.As a communication medium,undoubtedly graphic design is the powerful platform in visual information surroundings.Under the influence of progress of art and social advance,the combination of perceptual and rational in graphic design work presents a new state in modern aesthetic context.As far as today's visual culture is concerned,different thought continue to collide each other.With a diversity layout in design the irrational feature in graphic view is obvious.

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Available abstract

The abundant feature of visual information in consumption times is the intervention from visual media to information of people.As a communication medium,undoubtedly graphic design is the powerful platform in visual information surroundings.Under the influence of progress of art and social advance,the combination of perceptual and rational in graphic design work presents a new state in modern aesthetic context.As far as today's visual culture is concerned,different thought continue to collide each other.With a diversity layout in design the irrational feature in graphic view is obvious.

Key concepts: Graphic design, Graphic communication, Visual communication, Irrational number, Communication design, Context (archaeology), Visual language, Perception

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