Thoughts on Brand Consumption

In brand consumption,what people pursue is the symbolic value of the brand,which has great influence on consumers’ psychology.People’s desire for brand consumption is mainly determined by their income level.People with high income are the main force of brand consumption.At present,the consumers in our country are not reasonable in the brand consumption,while the reasonable psychology for it should be the persistence of the principle that the fittest is the best and also the pursuit of the symbolic value of the brand moderately when the basic consumption needs are satisfied so that we can buy things with better value for money.