Research on Preference to the Mode Selection of Technological Innovation Under Monopoly Status

Based upon the comparison of economic returns between before and after technological innovation,it sets up the model of technological innovation motivation.By means of the model,it analyses the preference of technological innovation mode systematically under protected monopoly market and threatened monopoly market.And it puts forward the regularity of technological innovation mode selection under monopoly market.Under protected monopoly market,enterprise prefers to choose process innovation.Under threatened monopoly market,the preference of technological innovation mode is related to the product competion power of new entering enterprises.If the competion power of new entering product is powerful,enterprise prefers process innovation.If the power of new entering product is weak,enterprise prefers product innovation.