Status Quo,Characteristics and Market Forecasting of Sports Goods Industry in our Country

It was comprehensively summarized that value added,output and sales of sport industry and sports goods industry segment growed quickly in recent five years. Six characteristics of sports goods industry were dissected,including huge number of the enterprise,low industrial concentration,high degree of openness,low degree of product standardization,high degree of product homogenization. Then,an empirical analysis on our sports goods import and export trade for nearly seven years was taken to interpret respective advantages and disadvantages of foreign and domestic- funded enterprises.Furthermore,prospects of five development trends were proposed for this industry during Twelfth Five- Year Plan period,which contained a rapid development,stepped- up reorganization process,self- reliance innovation ability enhancement,global coopetition and high- end goods development. Finally,the future market demand of sports goods was predicted.