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On Customer Satisfaction of Service Industry

Wang Mia

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Abstract

Now customer satisfaction receives unprecedented attention,and achieving more customer satisfaction is becoming one of business target.Service industry involves more customers,and customer satisfaction is the source of enterprise fortune.According to re-search on formation mechanism of customer satisfaction and customer satisfaction index in different countries,the enterprise should in-crease customer satisfaction and market competitiveness through the strategies of customer value analysis,customer value innovation,and customer satisfaction monitoring.

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What this paper is about

Now customer satisfaction receives unprecedented attention,and achieving more customer satisfaction is becoming one of business target.Service industry involves more customers,and customer satisfaction is the source of enterprise fortune.According to re-search on formation mechanism of customer satisfaction and customer satisfaction index in different countries,the enterprise should in-crease customer satisfaction and market competitiveness through the strategies of customer value analysis,customer value innovation,and customer satisfaction monitoring.

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Available abstract

Now customer satisfaction receives unprecedented attention,and achieving more customer satisfaction is becoming one of business target.Service industry involves more customers,and customer satisfaction is the source of enterprise fortune.According to re-search on formation mechanism of customer satisfaction and customer satisfaction index in different countries,the enterprise should in-crease customer satisfaction and market competitiveness through the strategies of customer value analysis,customer value innovation,and customer satisfaction monitoring.

Key concepts: Customer satisfaction, Customer advocacy, Customer retention, Customer delight, Business, Customer equity, Customer to customer, Customer intelligence

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