2008•Journal of International CommunicationRequires access

An Endeavor to Solve the Paradox of Media's Public Relations News

Qingli Li

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Abstract

In this article,the public relations news staged and reported by media is calledmedia's PR news. The article summarizes three forms of media's PR news,and points out that journalists must follow the principles of editorial independence and financial independence.

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What this paper is about

In this article,the public relations news staged and reported by media is calledmedia's PR news. The article summarizes three forms of media's PR news,and points out that journalists must follow the principles of editorial independence and financial independence.

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Available abstract

In this article,the public relations news staged and reported by media is calledmedia's PR news. The article summarizes three forms of media's PR news,and points out that journalists must follow the principles of editorial independence and financial independence.

Key concepts: Independence (probability theory), Media relations, News media, Media studies, Political science, Media coverage, Sociology, Public relations

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