The Innovation of Business Model in Internet Era:From Value Creation Perspective

The production orientated business model which used in industrial period is fading away,the demand oriented business model which used in internet era and the logic behind value creation is growing since internet era coming.In view of this situation,the article propose the concept of internet era business model and describe the key elements,such as community,platform,cross-border,resource aggregation and product design.The main isolation mechanism of business model has been changed from technology development to community platform.From the discussion,the article proposal is that the business logic is the platform model under community logic in internet era.Based on this model,and from value creation perspective,the authors also try to figure out the difference between industrial period and internet era about tool,method and logic of value creation.Finally,from rent perspective,the paper analyses the driving force of business model and explain the transformation about several sort of enterprise economic rents(Penrosian rent,Ricardian rent,Schumpeterian rent),and point out the important of linkage.The article point out the linkage meet custom's deeper needs and which reveals the purpose of business model in internet era is chasing for linkage dividend.