Investigation on health education needs and its influencing factors among rural residents in Beijing

Objective To identify the current status of health education needs among Beijing rural residents and its possible influencing factors,and provide evidence for health education implement. Methods Stratified cluster sampling method was used to select participants aged over 13 years old and living in Beijing rural area.5310 residents were enrolled and finished the questionnaire about information on their health education needs and the possible influencing factors. Results The awareness rates of respondents about the risk factors of non-communicable disease were all above 50%,and the proportion of correct answer on the prevention measures of common infectious diseases were all above 80%.Living area,age,gender and education level were shown to influence the participants' cognition.The expected health-related knowledge of participants were reasonable diet(77.1%),prevention of chronic diseases(67.8%) and infectious diseases(64.0%).The top three ways of obtaining health-related knowledge were through TV(71.7%),health lecture(44.2%) and broadcast(34.2%),and the top three expected ways were TV(63.0%),health lecture(55.4%) and doctor consulting(40.0%).Area,age,gender and education level were found to have influence on the ways and contents of health education. Conclusion Rural residents know more about infectious diseases than chronic diseases.Their health-related knowledge and selection of health education contents and ways are significantly related to the living area,age,gender and education level,and therefore health education should be carried out according to their demographic characteristics and needs.