Study on the Development of China's Tourism Industry Based on Industry Integration Theory

The problems in China's tourism industry have severely hampered the sustainable development of tourism industry.To improve the competitiveness of tourism industry,tourism industrial structure should be intergrated.Industrial integration is to re-allocate and coordinate the resource in the industrial system in order to increase the interests of different stakeholders.Theories about industrial integration mainly includes Neo-classical firm theory,value-chain theory,industrial organization theory and transaction cost theory,etc.Each theory analyzes the motivation,approach,target from different perspectives.Tourism industry and manufactural industry have differences in industrial integration because of their differences in industrial nature and features. At present,the problems existing in China's tourism industry are as follows: lack of order,the internal structure of the tourism industry being and industrial organization unreasonable, and tourism industrial policies being in contradiction.This article puts forward that only through industrial integration,decreasing internal friction and realizing synergy effect,can the operation efficiecy of tourism industry be greatly improved.