SWOT Analyses for Sports Tourism Industry in Wuhu

Material living standards make health and leisure become the first wealth.More and more people are keen to a sports tourism emboding fitness and leisure.Sports tourism is becoming a fashion with both economical and social benefits.With the methods of documentary review,interview investigation and visits,the paper defines the concept of sports tourism,projects and products.By methods of SWOT in a further analysis of development of sports tourism in Wuhu,the results show that it is an opportunity for the development of Wuhu sports tourism.On the basis of the development of sports tourism in Wuhu,the paper puts forward the strategy of development from retortion to increasing in sports tourism.