On the Humanistic Advertising

The presenting of humanistic advertising is due to the development of the marketing economy, the concepts of the mass communications, and the increasing demands of consumers. Six features of humanistic advertising are presented in the paper: it absorbs the connotation of the culture; it spreads the concepts which people are glad to accept; it cultivates the image and the character of the brand; it advocates the magnificent passion of the mankind; it accords with the aesthetic minds of people; it pays more attention on the social liability.