2006Journal of Sichuan University of Science & EngineeringRequires access

On Effects and Strategies of Advertisement

Dang Wen-yan

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Abstract

Advertisements include commercial advertisement and public relation advertisement, both of which have different effects. Good strategies of advertisement can make an enterprise get twice the result with half the effort.

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What this paper is about

Advertisements include commercial advertisement and public relation advertisement, both of which have different effects. Good strategies of advertisement can make an enterprise get twice the result with half the effort.

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Available abstract

Advertisements include commercial advertisement and public relation advertisement, both of which have different effects. Good strategies of advertisement can make an enterprise get twice the result with half the effort.

Key concepts: Advertising, Psychology, Business

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