2007•Journal of Shandong Institute of Commerce and TechnologyRequires access

Take Qi Lu Evening Newspaper as a Example to Discuss the Development of the Metropolis Newspaper Advertisement

Cai Qing-xiang

Abstract

The newspaper advertisement still occupys a broad market in the many medium advertisement,especially the metropolis newspaper advertisement has more vitality and has a very complicated relation with urban econom development.This article statisticses the Qi Lu Evening the advertisement situation for a month to brief analysis the relationship between metropolis newspaper advertisement and urban economy social development and puts forward a proposal for how to get a bigger market share in the decline period of news-paper advertisement.

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Key concepts: Newspaper, Advertising, Evening, Vitality, Business, Physics, Theology, Astronomy