2007•Science-technology and ManagementRequires access
On the protection mechanism construction of travel agency products innovation
Wang Yan
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Abstract
This paper analyzes the necessity of travel agency products innovation and the problems existing in the process of innovating based on the concept and characteristics of product innovation in travel agency.Then,it proposes some measures which include establishing the market of travel agents products,innovating the marketing ideas,developing patent souvenirs,establishing brand products and so on to build protection mechanisms in the innovation of travel agents.