2009Journal of Jinggangshan Medical CollegeRequires access

The marketing strategy of ancient village travel——take DiaoYuan ancient village of Ji'an city in Jiangxi province as example

Bing Huang

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Abstract

Ancient Village Travel is an emerging nostalgia industry which is booming throughout the country.However,as an ancient village with special landscape and cultural patterns of rural landscape,it has its own characteristics.This article took DiaoYuan ancient village of Ji'an city in JiangXi province as an example,using visual marketing to find problems and make recommendations to promote the development of ancient village travel.

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What this paper is about

Ancient Village Travel is an emerging nostalgia industry which is booming throughout the country.However,as an ancient village with special landscape and cultural patterns of rural landscape,it has its own characteristics.This article took DiaoYuan ancient village of Ji'an city in JiangXi province as an example,using visual marketing to find problems and make recommendations to promote the development of ancient village travel.

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Available abstract

Ancient Village Travel is an emerging nostalgia industry which is booming throughout the country.However,as an ancient village with special landscape and cultural patterns of rural landscape,it has its own characteristics.This article took DiaoYuan ancient village of Ji'an city in JiangXi province as an example,using visual marketing to find problems and make recommendations to promote the development of ancient village travel.

Key concepts: Ancient city, Geography, Ancient history, Archaeology, History

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