The marketing strategy of ancient village travel——take DiaoYuan ancient village of Ji'an city in Jiangxi province as example
Bing Huang
Abstract
Bing Huang
Abstract
Ancient Village Travel is an emerging nostalgia industry which is booming throughout the country.However,as an ancient village with special landscape and cultural patterns of rural landscape,it has its own characteristics.This article took DiaoYuan ancient village of Ji'an city in JiangXi province as an example,using visual marketing to find problems and make recommendations to promote the development of ancient village travel.
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Ancient Village Travel is an emerging nostalgia industry which is booming throughout the country.However,as an ancient village with special landscape and cultural patterns of rural landscape,it has its own characteristics.This article took DiaoYuan ancient village of Ji'an city in JiangXi province as an example,using visual marketing to find problems and make recommendations to promote the development of ancient village travel.
Key concepts: Ancient city, Geography, Ancient history, Archaeology, History