How to Develop Rural Sports in China: a Study in Perspective of Well-off Society

To carry out sports in rural areas can effectively drive public sports,improve farmer's physical quality,help to build positive and enterprising cultural atmosphere and guide farmers to develop healthful life style.Presently,shortage in sports facility,farmer's weak self-awareness in sports and imperfect sports management organization are main factors that restrain the development of rural sports.Accordingly,we should strengthen the basic sports facility,enforce the publicity of sport,lay stress on rural sports culture,thereby building a development model of rural sports with self-characteristics in a urban and rural integration way.