Development Trend of Coal Marketing Under New Situation

For a long time, China's coal enterprises do not attach importance to the research on marketing. But with the rapid development of our country industry, the coal demand increase,and decrease in the number of coal enterprises, and regional and structural imbalance problem,and the influence of national macroscopic economic policy, make the coal enterprise must to learn how to use marketing strategy to win the competition in the market. Aiming at our country current marketing present situation has carried on the brief analysis of coal enterprises, this paper analyzed the development trend of coal marketing.