2002•Unpublished venueRequires access

An Initial Analysis on Discourse Effect of English Advertisement

Dan Yao

Abstract

English advertisement serves as information carrier of co mmodity,business and labor.The making of advertisement associates the advertisement theme,the form and the information receivers tactfully and presents them in the way of discourse.Being brief,original,understandable and enjoyable,the characteristics of advertisement discourse put the advertisement effect into full play,such as the persuasion,encouragement and emotion transfer.As a result,it perfectly arouses the curiosity and receptive psychology of the information receivers,which may achieve a goal of ideal trade.

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Key concepts: Persuasion, Curiosity, Advertising, Theme (computing), Psychology, Ideal (ethics), Social psychology, Computer science