Analysis of the Development of Sports Industry Influenced by New Media

The development of information technology makes the Internet,mobile phone,digital television and other new media change rapidly,deeply impacts the propagation and development of sports events,permeates each domains of social life,and promote sports to commercialization,industrialization and globalization. New media s influence on sports events continues profoundly and expands continuously. Based on the present situation and the prospect of sports events spreading influenced by new media,this paper makes concrete analysis and summary to seek effective technology path to integrate sports events and new media furthermore.