2005•Journal of Shanxi Radio & Tv UniversityRequires access

Rational Choice of Financial Management Goal

Cunzhong Yang

Abstract

Enterprise financial management goal is a basic theoretical problem of financial management. Whether it is specified reasonable or not directly affects the success or failure of business operation. So scientific and reasonable choice of enterprise financial management goal is imperative. When an enterprise specifies its financial goal, it should connect its own conditions.

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Key concepts: Financial management, Strategic financial management, Business, Accounting management, Finance, Accounting, Marketing, Strategic planning