2007Unpublished venueRequires access

On the Application of Various Levels of Sales Promotion in Enterprise Management

Wang Pin-fei

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Abstract

Under the condition of market-oriented economy,the functions of sales promotion not only manifest in the commodity circulation,but also can apply in the process of enterprise operation and management.By researching and analyzing the sales promotion,we can divide it into three levels: sales promotion by intuition,humanization sales promotion and sales promotion by wisdom and rule.On the concrete implementation,the three scientific levels embody the process of sales promotion step by step.The sales promotion will make the enterprise operation and management more effective.

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What this paper is about

Under the condition of market-oriented economy,the functions of sales promotion not only manifest in the commodity circulation,but also can apply in the process of enterprise operation and management.By researching and analyzing the sales promotion,we can divide it into three levels: sales promotion by intuition,humanization sales promotion and sales promotion by wisdom and rule.On the concrete implementation,the three scientific levels embody the process of sales promotion step by step.The sales promotion will make the enterprise operation and management more effective.

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Available abstract

Under the condition of market-oriented economy,the functions of sales promotion not only manifest in the commodity circulation,but also can apply in the process of enterprise operation and management.By researching and analyzing the sales promotion,we can divide it into three levels: sales promotion by intuition,humanization sales promotion and sales promotion by wisdom and rule.On the concrete implementation,the three scientific levels embody the process of sales promotion step by step.The sales promotion will make the enterprise operation and management more effective.

Key concepts: Sales management, Promotion (chess), Sales promotion, Business, Intuition, Marketing, Enterprise management, Process (computing)

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