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2003•Social Sciences Journal of Colleges of ShanxiRequires access

Enlightenment from the Thoughts of Confucianism to the Construction and Practice of the Theory of Modern Public-relations

Shi Xiao-jiao

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Abstract

The article discusses some categories of the thought of the Confucianism, such as the humanity, the golden mean, the sincere and the trust, the righteousness and the interest etc. and their guiding significance to the construction of the theories of modern public- relations of our country. Also, it sets forth some problems to which we must pay close attention in the construction and the practice of the theories of the modern public- relations.

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What this paper is about

The article discusses some categories of the thought of the Confucianism, such as the humanity, the golden mean, the sincere and the trust, the righteousness and the interest etc. and their guiding significance to the construction of the theories of modern public- relations of our country. Also, it sets forth some problems to which we must pay close attention in the construction and the practice of the theories of the modern public- relations.

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Available abstract

The article discusses some categories of the thought of the Confucianism, such as the humanity, the golden mean, the sincere and the trust, the righteousness and the interest etc. and their guiding significance to the construction of the theories of modern public- relations of our country. Also, it sets forth some problems to which we must pay close attention in the construction and the practice of the theories of the modern public- relations.

Key concepts: Righteousness, Enlightenment, Humanity, Sociology, Epistemology, Environmental ethics, Philosophy, Political science

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