LI Yan-jun
Abstract
Marketing channel performance is both important for producers and dealers.It can find out the past management mistakes and instruct the collocation of resources in the channel system.Meanwhile,performance measurements have an impact on the relationships among channel members directly,and then influence the function of the whole channel system.
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Marketing channel performance is both important for producers and dealers.It can find out the past management mistakes and instruct the collocation of resources in the channel system.Meanwhile,performance measurements have an impact on the relationships among channel members directly,and then influence the function of the whole channel system.
Key concepts: Channel (broadcasting), Marketing channel, Function (biology), Business, Collocation (remote sensing), Marketing, Telecommunications, Computer science